Google launched a developer preview of new AMP story format on Tuesday that specially designed to give content publishers an easy solution to deliver news and information on mobile devices with visually rich content, tap-through stories.

“AMP” stands for Accelerated Mobile Pages -optimized web pages displayed on your smart phone in Google search results and they load page rapidly and use ten times fewer data than non-AMP pages. Now, instead of seeing the normal text links, people will see the image and video orientated stories, like on Instagram etc.
The overall idea here isn’t all that different from the stories format you see in Instagram and Snapchat. This latest format allows publishers to build image, video and animation large stories for mobile that you can easily swipe through. “It’s a mobile-focused format for creating visually rich stories,” as Google’s product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings the doors open to create visually interesting stories.”

Initially, there is a short list of publisher’s partner working with Google on AMP Stories. These include the likes of CNN, Conde Nast, Mashable, Mic, Vox Media, and The Washington Post. Also, according to a report from an online source, Google has paid an amount of money to the publishers working on AMP Stories — though it seems that’s aimed at being more of a development fund than simply a payment for partnering with Google on the new project.
It’s still unclear how Google will show these stories in search and how publishers can ensure that they’ll be included here. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.
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